Every creative has an audience whether they know it or not, and your audience has the potential to give you the exposure you need to elevate your art as well as generate a healthy income. We discuss five ways that you can boost your audience both online and in-person so you don’t miss the right opportunities for you.
Identify Your Target Market
The first thing to keep in mind when trying to boost your audience is to identify your target audience. This target audience might change over time, but once you have your starting point, you can work out the kinks along the way. Once you have identified who you think will like what you have to offer, all you have to do is help them find it. This can be as easy as posting a promotion on a popular forum noticeboard relevant to your work, or getting a mention from established creatives within your specific field.
Social Media Is Your Best Friend
Once you’ve nailed down your target audience and want to push your art further, social media needs to become your best friend. There are tons of emerging and established platforms that will make it so much easier for you to engage with them. Create a page on Facebook, a Twitter and Instagram profile, and post the content that you know your audience want to see. Content creators are taking the world by storm with platforms such as TikTok. Influencers are making a living by engaging with their audiences on Instagram and Twitter. You can do it too once you work out the best social media platforms for you, and take advantage of them.
Collaborations & Partnerships
Another awesome way to find new people that like your content is to collaborate with other artists. The obvious thing is to select the artists that you think have a fan base similar to your target audience, but don’t be dissuaded from creating with a collaborator that has a different fan base from your own. There will be less of an overlap in content, and you have the opportunity to convince others to support your own platform. Sometimes all it takes is a quick email to get the ball rolling with another creator.
Have A Good Website
If you want to grow your audience online then a key asset is a killer website. When done right, it displays a taster or portfolio of what you do in a cool and expressive way. Your website doesn’t need to be complex. If you’re a photographer or a poet then a simple online portfolio that showcases previous work or performances is a perfect start. As a creative, it’s your job to make it easy for fans to find out information about who you are, and what you have to offer. An online website or portfolio also acts as a great hub to present upcoming events, news, and releases in an official way.
Contact Influencers
Getting in touch with different influencers in your sphere is an excellent way to get your name out to the people. Good places to start are blogs, online radio-stations and magazines that target your audience. It can be a daunting process when you don’t get the responses you expected or no response at all, but if you stay consistent, you will eventually see results. Reaching out to influencers can also be done through a press officer or agent if you would like to outsource the process, and they are always looking for new artists, so don’t be shy.
Networking Is Essential
Now that we can socialise again networking is something that every creative should do to promote all the new things they have been up to during our triple lockdown. Here at Wordplay & Flow many of our upcoming intiatives and events prioritise networking, not only between poets, but the creative community as a whole. You never know who has an opportunity waiting for you, so mingling with other creatives and professionals is a great way to see what your audience wants, and discover the people that can help you make it happen. Sign up to our mailing list to stay up to date on our upcoming events, news, and performances.
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